Background: Last week, Tesla CEO Elon Musk criticized Twitter’s censorship policies and contemplated creating an alternative. Today, Musk bought a 9.2% stake in Twitter, making him the company's largest individual shareholder. Conservatives are already calling for him to reinstate Donald Trump.
Why buy? There have been multiple attempts of creating Twitter alternatives—Parler, Gab, Gettr, and Truth social are just a few. These alternatives are insufficient because they fail to recreate Twitter’s value.